Gerrie Smits

People have called me enthusiastic, result-focused, creative and good at making people think differently.
I can live with that.

I’m fascinated by the impact digital and technology has: on our products, our brands, communications, our organisations,…
I should, because throughout my 20-odd years of professional experience,
I’ve worked in industries that got seriously challenged by the internet:
tv, publishing, music industry, marketing, government even.

Since a few years my pet subject is blockchain.

What makes me happy these days is helping organisations make the most of the internet.
From developing digital communication strategies
to turning all the digital trends into business opportunities.
Always with a strong focus on the user.

It’s about reworking organisations for a digital world.
People call it Digital Transformation.

I’m driven by the need for innovation and challenging the status quo,
but I’m old enough to see the value of good old common sense.
Scroll to the bottom to see a few things I did in the past.

People have called me…
A consultant
A strategist
A coach
A concept developer
A speaker
A digital anthropologist (but that guy was drunk)

I always try to answer the question: “What do we do next?”
Above all I facilitate. And iterate. And reverse engineer.